Visitors to Al Qasba enjoyed the live cooking competitions that involved media celebrities. The competitions are being held daily as part of the Sharjah Food Festival, which is being run by the Sharjah Investment and Development Authority (Shurooq) from March 25th - April 4th.

Al Qasba's visitors during the festival will be treated to four main activities including cooking competitions aimed at the whole family, government employees and art, sport and media celebrities .The festival also features characters from the highly popular Nickelodeon Cartoons, Pizarro Academy for young chefs, barbecue competitions, entertainment shows and lectures on diet and cooking. Al Qasba hosts 20 stands displaying different cuisines from around the world during the festival.