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Ramadan & Eid Fair

The Ramadan & Eid Fair, by packing a multitude of shopping and entertainment activities, ensures the turnout of tens of thousands of shoppers, including residents, tourists, distributors and other trade representatives. The show thus becomes the ideal platform to enhance sales, boost brand image, increase customer loyalty, assess marketability of new products & consumer behaviour and launch new products and services. The icing on the cake comes from the fact that a growing economy has started manifesting in the form of better job opportunities, rising salaries and bonuses and above all an increase in consumer confidence. Retailers looking to take advantage of the sales surge during the month of Ramadan have relied on the Ramadan & Eid Fair to effectively target their consumers for the past 26 years. And the success of the past 26 shows proves that they were right in their choice, and tapped into the vast pool of consumers in the UAE and GCC region. Now, the stage is set for the 27th Ramadan & Eid Fair, which will be held at Expo Centre Sharjah from July 18 to August 10, 2013.


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