Frost & Sullivan Perspective On: The Launch Of New iPad
While a lot of consumers around the world were expecting to see revolutionary iPad 3, Apple unveiled the "iPad," or "new iPad”.
For years, consumers have been used to getting everything that they expect from the new Apple products as well
as additional features that make for a ‘positive Apple surprise’, or late CEO Steve Jobs’ iconic "one more thing".
This is however not the case with the new iPad. The new iPad features the updates that everyone was expecting –
the retina display, better camera, more powerful processor called the A5X chip and Long Term Evolution (LTE).
LTE has relevance in the U.S. market as it is one of the few countries globally with decent LTE coverage, therefore
consumers from countries like the UK will not benefit much from this upgrade. Overall, these upgrades were
necessary for the iPad to compete with its closest rivals like Motorola and Samsung.
The new iPad will look almost exactly like the earlier models, at 9.4mm thick and 1.5 pounds in weight. It will also
come at the same price as earlier models: $499 for 16GB, $599 for 32GB, $699 for 64GB.
iPad’s global tablet market share is 63 per cent and it is estimated that more than 55 million iPads were sold since
April 2010 globally. iPad’s Middle East market share is estimated to be as high as 86 per cent.
Frost & Sullivan believes that new improvements might help Apple to retain its 63 per cent global tablets market
share, but in order to stay ahead of the competition, Apple needs capture the market further via innovative and
customer friendly solutions.
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