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UAE Unites In Global Countdown To Earth Hour

On Saturday 31 March at 8:30pm, the UAE will be plunged into darkness in support of the world’s largest environmental event in history - Earth Hour. Landmarks will go dark across all 7 emirates to mark the event, and public initiatives are planned to unite people behind a commitment to make a change for the future of our planet. World-renowned buildings such as the Burj Khalifa in Dubai and the Sheikh Zayed Grand Mosque in Abu Dhabi and Al Qasbah in Sharjah will be added to a long list of prestigious landmarks that will go dark as a symbolic gesture to remind people of the importance of conserving our natural resources, such as energy. JOIN THE EARTH HOUR MOVEMENT Emirates Wildlife Society – WWF is calling on individuals, governments, schools and companies across the UAE to take part in Earth Hour 2012. Residents can celebrate at home with friends and family or join one of the following public events: Abu Dhabi The Municipality of Abu Dhabi is leading and coordinating an event at the Abu Dhabi Corniche which will include recycling stations and fun activities where Abu Dhabi residents can drum their support for Earth Hour in an event organized by ADMAF as part of Abu Dhabi Music Festival, and join the celebrations on Abu Dhabi Corniche. The event starts from 6pm. Dubai Dubai residents are invited to join a candlelight march in Burj Park Downtown and participate in array of environmental activities. The public event organized by DEWA, and held under the patronage of H.H. Sheikh Hamdan bin Mohammed Al Maktoom, the Crown Prince of Dubai, will also bear witness to the tallest building in the world; Burj Khalifa, switching off its lights for one hour to commemorate Earth Hour. The event starts from 5pm. The candlelight march will start at 8:30pm. Sharjah In Sharjah, a family event is planned in Al Majaz Park by the Environment and Protected Areas of Sharjah. Residents can participate in a host of activities including environmental competitions and a musical performance. The event starts from 6pm. Ras Al Khaimah In partnership with Al Manar Mall, Ras Al Khaimah Tourism Development Authority is inviting the emirate’s residents to join a public gathering with an acoustic performance by Fusion Again music band. The performance will start at 8:30pm. Fujairah A low key event will take place in front of Fujairah Municipality, with candles and floating lanterns to mark Earth Hour. The event will start at 8:30 pm. There are a number of other public events happening throughout the emirates: please check within your local community or on the EWS-WWF website: www.ewswwf.ae/earthhour Ida Tillisch, Acting Director General at EWS-WWF stated, “Earth Hour is not about turning off your lights for one hour, but is an opportunity for all of us to reflect on how our everyday actions impact our environment. It is a platform for the world to unite for a cause that means something to us all. We encourage all residents to participate in this global initiative to demonstrate that by uniting our actions, we can make a difference and a positive change for our planet.” The Director of Community Services Dr. Badriya Al Dhahri at Municipality of Abu Dhabi City said: "The Municipality’s participation in this annual global event is intended to express our commitment to safeguarding the environment, coping with climatic changes, saving power consumption at a local level, and reducing gas emissions to protect from global warming; the biggest challenge facing the planet in the context of genuine endeavours to provide a better means of living on earth.” On Dubai’s participation, Senior Manager, Marketing Communication at DEWA, Amal Koshak, said: “Earth Hour is a great and inspiring initiative for a better environment. It is a starting point for people to continue the passion and spirit of conservation and make a pledge, large or small, to preserve natural resources in their daily lives. This year, we hope to show the world Dubai’s pledge towards a greener future, and we look forward to seeing the city enshrouded with darkness during Earth Hour – for our planet’s brighter tomorrow. " DARE TO SAVE OUR PLANET This year Earth Hour is calling upon the global community to further the quest for sustainable living by encouraging individuals to take to social video platform YouTube, and participate in the campaign’s ‘I will if you will’ challenge. ‘I will if you will’ empowers the community to do more by challenging others to do an action of environmental significance in return for a similar action of equal value by the challenger. Set to bring the sustainability issue to the daily talk and thought, ‘I will if you will’ empowers individuals to share a personal dare with the world and ask “What are you willing to do to save the planet?” In the UAE, this saw the participation of key characters and Earth Hour Ambassadors, such as His Highness Sheikh Abdul Aziz Al Nuaimi, known as the Green Sheikh, Ali Al Saloom, founder of AskAli.com, and Kris Fade, from Virgin Radio. Visit EWs-WWF’s Facebook page: www.facebook.com/ews.wwf or YouTube channel: www.youtube.com/wwfuae to view and accept their challenges, and post your own challenge. To join Earth Hour and learn more about other events, please visit: www.ewswwf.ae/earthhour


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