Online Media Is Main Source For Technology News - Eurocom Worldwide Survey
Online media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide, the Global PR Network, in association with Orient Planet PR and Marketing Communications based in Dubai, 78% of respondents say that they mainly get their technology news fix from online media. This is some way ahead of social media (42%).
However, the third most popular source for accessing tech news is industry print journals (40%). 37% get technology news from national newspapers. A third access tech news through search.
“While online media is the main technology news channel, print media has held up remarkably well,” commented Nidal Abou Zaki, Managing Director, Orient Planet.The Eurocom Worldwide survey finds that almost 70% of respondents read a print industry tech journal at least once a month and 40% do so at least once a week.
“Improvements in the tablet reading experience combined with their rapid growth could well encourage more users to subscribe for content. However, it remains to be seen whether publishing specifically to tablets will be a winner for the traditional print media,” added Abou Zaki
“The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit,” commented Mads Christensen, Network Director at Eurocom Worldwide. “Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources.”
83% of the survey respondents access digital news through laptop computers compared to 27% using traditional desktop computers. 61% access news through mobile phones. Since last year’s survey there has been almost a doubling (from 16% last year to 30%) of those using tablet devices such as an iPad to read news, with tablets overtaking desktops for the first time in the Eurocom Worldwide survey.
The Eurocom Worldwide technology confidence survey was conducted online by member agencies of Eurocom Worldwide during January and February 2012. A total of 318 responses were received with approximately 80% from European countries and 11% from the Americas.
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